Project Brief: "I Guarantee you will see"

Project Brief: "I Guarantee you will see" 

this is a copy of our initial project brief given to us by Demitrios:

Project Description

As our art school enters it’s final months of occupancy, Ruskin Hall, our 

building, situated in the placid Quaker village of Bournville, will soon become 

a distant memory. 

As you are the ‘de facto’ and ‘legitimate’ bearers of the final memories of 

Ruskin Hall School of Art and Design, your project is to produce a tourist attraction or theme park set in the distant future where tourists will pay to 

experience ‘a day in the life of Ruskin Hall’.

You will work individually, producing one aspect of the theme park. As a group, 

you will need to be conscious of your colleagues developments as all ideas must 

be combined into one attraction. 

The final assessment will consist of a ‘live’ running of the park, Demitrios and 

Lisa will turn up as demanding and eager paying tourists; it will be your 

responsibility to ensure that they have an unforgettable experience. You can use 

any medium you like (painting, performance, sculpture, video, photography, 

machine, costume, print, text, sound, food etc.) 

Objectives:

• Produce a body of individual research critical to your idea. You should continue to cross reference your ideas with additional research up until the final outcome is complete. 

• Produce a range of sketches, models or prototypes to test the suitability of your ideas

• Produce at least 5 renderings of your idea using the ‘Disney style’ of painting and drawing. You will find a pdf document with a range of these examples that you can reference. You can use any medium you like to produce these (water based paints, markers, pencils, crayons etc.). In any medium, produce your final piece to a high standard. 

Things to consider:

• How can you keep someone entertained whilst at same time being educated without even realising?

• How can you ‘exploit’ the unreliability of memory to your advantage and create compelling stories and legends visitors will love to hear time and time again? For example: Has Walt Disney really been cryogenically frozen and kept under Disneyland’s “Pirates of the Caribbean” attraction, awaiting the day when science can repair the damage to his body and bring ‘Uncle Walt’ back to life?’ 

•  Visit or try to remember your own experiences when you visited a theme park. How did you feel? What was your most favorite part? What do you expect from such places? 

•  Are you more of a parade person, waving to the onlookers as your float drives by at 2mph or are you behind the scenes creating wax models and statues of famous hero’s and characters? Do you see yourself creating souvenirs of all shapes and sizes or could you be an actor as part of a scheduled re-enactment? Do you set up and take the pictures for visitors in a themed scene or do you prefer to wear a costume that never stops smiling at people? Do you prefer wearing a big yellow bow tie, big white smile, enthusiastically touring a crowd of visitors or do you create deliciously themed lollipops? Or perhaps you are more like a historian, researching and writing ‘objective’ memoirs which in the end are nothing but ‘subjective’? Do you see yourself as a director, filming scenes from older decades; editing and skewing the footage so people marvel at a past that was nothing less than glorious and righteous? Perhaps you produce photographs or paint murals on the walls or do you record the sounds and smells from the past and preserve them for the future?